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Episode 43

By Mark Holton | May 2, 2025

In this episode, Mark is joined by Ethan Tonelli, Digital Marketing Director and co-founder of Canyon Digital. With a background spanning global brands like Netflix and Spotify, as well as not-for-profits and local businesses, Ethan shares how digital marketing strategies are evolving and what accounting firms can learn from other industries.

They discuss:

  • Key shifts in digital marketing that accountants should be aware of
  • How to strengthen your firm’s online presence without losing the personal touch
  • Common mistakes small businesses make with marketing—and how to avoid them
  • Practical tips for accountants to create valuable content and engage clients online

If you’re looking to make smarter marketing decisions and build deeper client relationships, this episode is packed with actionable advice.